Updated: 20th May 2016

This Privacy Statement applies to the Websites (defined below) provided by Awaken the Toys (“Awaken the Toys”, “Awaken”, “Toys”, “we”, “our”, “I”, or “us”).

This Privacy Statement governs your use of our Websites, regardless of how you access the platform. By “Websites”, we mean any website or URL belonging to Awaken the Toys linked to this Privacy Statement and includes all features, applications, content, and downloads that are operated by us and that are available through the Websites. Each time you access and/or use the Awaken the Toys websites, you agree to be bound by and comply with all of the terms of this Privacy Statement.

Therefore we ask that you do not use the Websites if you do not agree to all of the terms of this Privacy Statement. If you are visiting the Websites, please also review the Websites’ Terms and Conditions of Website Use. We urge you to always be careful and diligent whenever asked or required to disclose personal information on this Website or anywhere else.  We encourage you to review our complete Privacy Statement in detail, as it includes important information.


Information collected by Awaken the Toys.

We only collect information from you which assists in the creation, completion and safe delivery of your toy. All information is used to serve your needs, assist in content management, communications and marketing, operational efficiencies and to improve our products and services.

We collect personal contact information such as.

  • Contact Name
  • Recipient or child’s name
  • e-mail address
  • Phone numbers
  • Postal Address

This information is supplied by customers and website visitors and voluntarily submitted at various times including when needed to fulfil toy ordering transactions.

At times, Awaken the Toys may obtain information from commercial sources and combine it with information we have collected.  Some of this information may be collected automatically by our Websites, including your IP address, UDID, browser setting, operating system, referring domain, language preferences, mobile carrier if you are using a mobile device. General location information (inclusive of zip or post code ) may also be collected, BUT not a specific address without consent and other information.


Third Parties, may at times also collect certain information via our Websites.


Visitors to the Awaken the Toys web platforms have the ability to post and or upload content. This can include but is not limited to the following.

  • Comments
  • Reviews
  • Photos
  • Drawings

Registration may be required at the time of posting.

Please be aware that all photography and any blogging we do on each toy’s progress will be featured on our website and other social media platforms, and at no time will we share your private details during this process, unless permission has been granted.


The Awaken the Toys website use numerous digital technology inclusive of cookies to manage and enhance all levels of service


All information is obtained to assist us in understanding the features that appeal to visitors, and managing advertising.


We at all times respect your privacy and decisions in regards to receiving promotional offers and updates sent from us.


We may share information within our family of companies, and with our agents and service providers and with third parties for marketing purposes, with your consent. Sharing may be necessary to complete legal requests, protect property or personal safety and when a business is bought or sold and or as otherwise allowed or required by law.


Our Websites may on occasion link to or use additional content from the Internet, including content offered via third parties that we do not control and whose privacy and data collection practices may differ from ours. Your computer or mobile device settings may allow you to block or partially block web access, but those settings may not be effective in all cases.


Whilst Awaken the Toys looks to achieve absolute security and privacy of information at all times, we cannot guarantee that these information security measures are on all occasions failsafe. Customers of Awaken the Toys and visitors to our online platforms, do so at all times at their own risk.


Awaken the Toys websites and all associated servers used to ensure our web platforms are able to function at full capacity may not be located in your country of residence. By agreeing to using this Website, you agree to the transfer, collection, processing and use of data by this Website and Awaken the Toys.


We endeavour at all times to ensure we update our safety procedures and this Privacy Statement from time to time with amendments made to the Privacy Statement declared online through a change of date at the top of the page. We will not change how we handle previously collected information without providing prior notification.


We strive always to be open and clear about our policies and value your feedback. Please contact us if you have questions & or suggestions.

1. What Are Awaken the Toys Privacy Practices for Consumers?

You do not have to share any personal information (like full name, e-mail address, home address, telephone number, etc.) to view our Websites.

We also use technology to collect certain information automatically, like your Internet Protocol (“IP”) address (which is the automatic number assigned to your computer by your Internet service provider when you surf the Web, or unique device identifier (“UDID”), international mobile equipment identity (“IMEI”), mobile equipment identifier (“MEID”) or media access control “MAC”) address; computer operating system ( Microsoft Windows, Mac OS); your browser (Firefox, Internet Explorer,) websites visited before or after you visit our Website; pages viewed and activities at our Website; and advertisements shown or clicked on.

Awaken the Toys may combine all information we have collected to better understand your needs, improve our Websites, products and services, manage content and advertising, send you offers and information, and better serve you as an Awaken the Toys customer.

1a. What personal contact information does Awaken the Toys collect from consumers?

At Awaken the Toys we do not collect any personal contact information from you when you visit our Websites unless it is voluntarily provided. The personal information we ask for is usually first and last name, mailing address, phone number and an e-mail address.

1b. What information does Awaken the Toys collect when I shop online?

When a customer places their order with Awaken the Toys, we may collect information associated with the transaction, including the customer’s name, e-mail address, mailing address, products ordered, shipping address, as well as forwarding address information should products be intended for someone other than the purchaser.

Awaken the Toys customers under 18, must first obtain permission from a parent or legal guardian prior to processing their orders.

When a customer places an order online, Awaken the Toys will send a confirming e-mail message.

Awaken the Toys will also on occasion, send an e-mail featuring a special promotion or product that may be of interest to our customers. Customers who decide they would NOT like to receive further promotional material have the ability to OPT OUT via e-mail by e-mailing deliah@awakenthetoys.com.au or simply follow the “unsubscribe” instructions included in each message.


When a visitor places an order or registers on a site where transactions are handled by a third party vendor, those transactions are conducted through the vendor’s website. You should be sure to review the third party’s website terms and conditions and privacy policy before submitting any personal information or engaging in any transactions through the third party site, as we are not responsible for any transactions made with third parties, or for any content, terms and conditions, or privacy policies of such third parties.

2. Can I post or upload content on the awakenthetoys.com.au website and digital platforms?

Some of our websites and digital platforms may offer the opportunity for visitors to post or upload reviews, comments, videos or pictures, or engage in interactive features.

There are set and established rules surrounding the use of social media platforms and activities. Awaken the Toys suggests these platforms privacy policies are thoroughly read and understood prior to posting

3. What Information is Collected through Technology, Like Cookies and Pixel Tags, and What Choices Do I Have?

Awaken the Toys and its agents and service providers inclusive of business partners may receive and store certain personal information automatically when you visit our Websites, use an online service or download or use a mobile App.

This may include information on your browser type and operating system, the pages that you view, referring sites (sites you visited before you came to our site and sites you go to after you visit our site), IP addresses, or unique device identifiers associated with mobile devices, smart phones, etc. This information allows us to count the total number of “hits” on our Websites. Awaken the Toys collects certain information using technology such as cookies and pixel tags.

Third party analytics and advertising networks also use cookies, web beacons, pixel tags, clear GIFs and other technology to collect certain information automatically. Advertising networks may use this information to serve you targeted ads for products and services that, based on your activities, are likely to be of interest to you.

Other business partners such as social media sites may also use cookies and similar technology to collect certain information about your visits to our websites and digital platforms through social media plug-ins.

You may have the option to log in to one of our websites using your social media user name and password; if so, the social media operator (e.g., Facebook, YouTube, Twitter, etc.) may be able to link your activities at our Website to your registration information.

Find out more about these technologies and how you can control their use below.


A “cookie” is a small file that does not contain personally identifiable information and is saved on your computer or mobile device. Cookies help improve your user experience, and allow us to analyse our Websites and manage our advertising. Our cookies help to give you faster access to pages you have already visited; they allow you to personalize your pages and us to customize our offerings; and they help you to participate in some activities or events on our Websites. Cookies can also keep track of items in your shopping cart and wish list in our online stores, and may be used to help you engage in other activities, like comparison shopping.

We also use cookies to help us figure out how many people visit our websites, which of our web pages they go to and how long they stay there. This information helps us figure out which of our Web features are successes and what Websites might need improvement. For administrative purposes, we collect IP addresses. Certain Internet service providers may assign the same IP address to many users.

The IP address allows us to count the total number of “hits” on our sites. Your IP address and cookies are not connected to any personally identifiable or online contact information, like a name or email address, unless you register or order at our online stores; however, if you register at our online stores, all information we collect will be associated with your customer file. You can set your computer to warn you each time a cookie is being sent or turn off all cookies through your Internet browser (e.g., Internet Explorer or Safari). Check your browser’s Help menu or your built-in mobile device settings to find out how. Some mobile devices store cookies not only in areas connected to the browser, but also in areas that are app-specific so these cookies cannot be controlled by the browser settings. Check your app settings options on your mobile device to find out how to manage or delete cookies that may be stored in these other areas. Please note that if you do not accept cookies, some features or activities may not be available to you.

Social Media Platforms and Plugins

If you are a member of a social media network, like Facebook, a cookie may be sent to that network when you access a page of our Website that links to their website through a plugin (such as Facebook’s “Like” or Google “+1” buttons), register or log into your account at their platform, or use your social media user name and password to log into our Website where you have the option to do so. This information may enable these platforms and us to link your activities with your personal registration information at their site, and may include notifying your friends or connections about your activities at our Website, and using tracking technologies to monitor your online activities in order to serve targeted ads. The social media networks’ privacy policy and terms apply to your use of their platforms. Your browser or device may allow you to block these technologies but you should visit the third party website and review their privacy policy and your registration profile or account to find out your options.

4. What does Awaken the Toys do with the information it collects?

We use the personal information we collect for the purposes indicated at the time it is provided. For instance, if you purchase a product, we use the information to fulfil your order.

Occasionally, we might also send e-mail or postal mail about new and upcoming Awaken the Toys products, website updates and or promotions.

5. How can I update or change my preferences about how Awaken the Toys contacts me?

We understand interests change and children grow up! With this in mind we have made it easy for Awaken the Toys customers to change their contact preferences. If you would like to STOP receiving promotional updates or product information at any time,  simply contact us at deliah@awakenthetoys.com.au with the word UNSUBSCRIBE in the subject header. Alternatively our EDM’s (Electronic Direct Mail) and e-mail will also include information on how to Unsubscribe in the future. E-mail opt-out requests will be processed in 10 business days.

6. Does Awaken the Toys share information about me with others?

Awaken the Toys may at times be required to share information with our agents and service providers. With your consent, Awaken the Toys may share your e-mail address with a third party provider offering products or services that may interest you. We will remove your name from the list we provide to outside companies if you contact us at deliah@awakenthetoys.com.au.

There may also be a requirement to share information with third party providers that provide database or server maintenance or security services, or that manage transactions along with those which assist us to process and fulfil orders or requests. Should Awaken the Toys be required to share this information, we have legal agreements in place which require those other companies to keep secret any information they are privy to.

Should Awaken the Toys believe the behaviour of a visitor or customer on our website and or digital platforms may damage us, our websites, or any person or property, we may disclose, to the relevant authorities that individuals details in order to prevent such harm. This could include legal action. We may also disclose personal information if we believe that the disclosure is required by law, or in response to a legal request.

7. Can I link to the internet from your websites?

It may be possible to access the internet from Awaken the Toys websites may allow you to link to, access or use other content from the Internet, including content offered by third parties that we do not control. Some sites, services or apps may use cookies to personally identify you or link information to registration at their site, including some social networking sites. We encourage you to carefully review the privacy policy and terms of use of any website, online service or app that you visit, as Awaken the Toys is not responsible for the actions of these third parties. Your computer or mobile device settings may allow you to block or partially block web access, but such settings may not be effective in all cases.

8. What security measures does Awaken the Toys take to safeguard personal information?

We and our agents and affiliates use Secure Socket Layer (SSL) technology to protect credit card data during transmission to our websites, and adopt internal procedures to safeguard this information in our systems. We require our service providers and vendors to adhere to industry-accepted best practices to safeguard personal information they handle. However it is important to note that no method is 100% secure and while all efforts are made to ensure best practice, through commercially reasonable means, we cannot guarantee its absolute security. When you create a password and log-in name, we recommend that you combine letters and numbers that will be difficult for others to duplicate or guess. It is important for you to protect against unauthorised access to your personal information and to your computer. It is important that your passwords are kept secure and that you log off when you have finished your session, especially on computers and devices that may be shared.

9. Will my information be transferred to another country?

The dedicated servers that make this website available and function to capacity along with its associated databases where private information is stored may not be located in your country of residence, and applicable privacy laws may differ. Awaken the Toys take reasonable steps to safeguard personal information as outlined in this privacy statement. By using this Website you agree to the transfer, collection, processing and use of data as laid out in this privacy statement, our terms and conditions.

10. How will I know if you have updated the Awaken the Toys privacy statement?

We endeavour at all times to ensure we update our safety procedures and this Privacy Statement from time to time with amendments made to the Privacy Statement declared online through a change of date at the top of the page. We will not change how we handle previously collected information without providing prior notification.

11. Who can I contact with questions?

If you have any questions, please don’t hesitate to contact us! deliah@awakenthetoys.com.au

Thank you for taking the time to read the Awaken the Toys privacy statement.

We hope you now have a better understanding of the many activities and products the Awaken the Toys team offer along with the ways in which we are working to protect your privacy when you visit our Websites and digital platforms.